Founded in 2009 as a small water filter brand by the brainchild of the Suri Family, Swift Green Filters currently manufactures 230+ water filtration products. Swift green filters has developed a State-of-Art water filter media which is one of its kind technologically advance filter that reduces E. coli Virus, Heavy Metal/Lead/Barium/Cadmium/Chromium/Copper/ Mercury/ Selenium, Prescription Drugs, Insecticide, Voc’s Chlorine, Chloramine, Asbestos, Cyst, Turbidity and PFOS. The team visited many countries and met water specialists and scientists to learn their water related issues and solutions. Based on the gathered information, they developed a filter which has unique properties and one of its kinds to reduce most unwanted contaminations. Swift Green Filters is Green & Sustainable by practice and virtue. A pioneering company that exclusively uses the coconut shell and convert them into carbon. All materials are recycled after its use.
Mr Ramesh Suri is President of Suri Industries Inc. Along with a research team he designed an environmentally friendly safe Water Filters called Swift Green that enables to eliminate Contaminations completely in an ecofriendly manner. He was awarded the Best Eco-Friendly Water Filtration Product Company at the Food & Drink 2019 Awards in North America.
How did you envision about the Eco-friendly Filter strategy?
Swift Green filters’ main components carbon blocks are made from Coconut carbon which is a renewable resource. The process in which we utilize does not use conventional incinerators. The product is the result of utilizing coconut shells which is practically waste product. We pair this with the fact that Swift Green Filters are 100% recyclable. We recycle all waste from production and also take filters back for recycling without charging customers. Swift Green is the first company in the water filtration business that has taken on the initiative to remove the exhausted filters to prevent filling up the landfills. We also plan a mission to plant 1 tree for 10 filters sold.
Swift Green Filters started out in 2009, 10 years now, do you think you have achieved what you had aimed for?
We are the leader in point of use filters, always stayed ahead of the competition as well as technology. This is our third innovation. Our previous achievements were
1) The first to introduce very small size of filter for VOC reduction, where OD was 24mm and ID was 8mm.
2) In 2015, we were the first to introduce filters that take Pharmaceuticals chemical out.
3) Now, in 2019 Swift Filters is the first one again to reduce heavy metals, pharmaceuticals waste, arsenic, E. Colie and much more.
Our Aim is to replace RO system because RO systems are not eco-friendly and result in waste of drinkable water. Swift filters do not require electricity nor service contract or special handling, it is quick connecting. As long as there will be new challenges to the quality of water we will keep finding ways of improving the process.
How different is eco-friendly filter from conventional filters?
Conventional filters will use older methods of creating activated carbon. The process of creating activated carbon come from many sources, but this is not so transparent from an ethical standpoint. The problem can be if arable land is deforested or the facility is polluting. In our research before choosing to use coconut carbon we had options to use cheaper variations, but suppliers could not assure us that they were using modern techniques that eliminate emissions. In our estimation we have done our part in reducing 10-20 tonnes of emissions a year.
How difficult was it to break through alongside conventional filters when you started off?
It has been very difficult and there were struggling points in the journey. We explored many types of technologies and understood the principles, visited many countries to explore their technologies and got consultancy from world renowned scientists and then developed our own method. It took us five years of struggle for the third innovation with much higher capacity.
What is the maintenance for eco-friendly filter unlike conventional filters?
None for customers, we do the recycling in-house.
Considering the US and Canada are all about latest scientific inventions and technologies, how was the acceptance?
We are ahead in our innovative technology and since it has been in news from every city around the world, public outcry for environmental concerns and clean water issues. We hit the correct spot on time. We are just ready to introduce this new innovative filter which meet today’s water and environmental condition.
You were recently awarded for the Best Eco-Friendly Water Filtration Product Company at the Food & Drink 2019 Awards in North America please comment and what is the plan ahead?
Since it came as a surprise, it gives us a lot of energy to push harder to bring new innovations in the years to come and also felt that there are people who care about environment. Our main goal is to provide clean drinkable water.
What do you think is the need of the hour?
Clean drinkable water for life without damaging the environment and natural resources, both are really critical for life as well as the affordability from consumer point of view.
Do you plan to make an entry into the Indian Market?
Yes, we are planning to enter the India Market in 2020 because we believe that our filters will really make a difference. Top five water filter companies from India have contacted us to explore the market. Our prime business motive is to provide clean drinkable water to people at affordable prices.
Swift Green Filters are environmentally friendly yet is the only manufacture that reduces E. coli virus, heavy metals, lead, barium, cadmium, chromium, copper, mercury, selenium, metals, lead, barium, cadmium, chromium, copper, mercury, selenium, prescription drugs, insecticide, Voc’s chlorine, chloramine, asbestos, cyst, turbidity and PFOS and more without leaching harmful chemicals.
We want to help humanity first. We will try to bring this product at very low affordable prices.